Looking For America? You'll Find It Here.
Diamond Gusset is involved with "Looking For America" because of what the lyrics stand for. See what others are saying about the song, read the lyrics, and see where in America we make our jeans and other products. You can purchase bundles including our USA-made "Looking For America" tee shirt, the CD and bumper sticker. A portion of the proceeds of every bundle goes to Troop Aid. This isn't just a song, it's an anthem. Go there now.
Our Current Best Selling Items:
25th Anniversary Reg. Fit W32-46
A special edition introduced for our 25th anniversary, this super classic jean has deluxe stretch denim, beautiful rock stone finish, wide belt loops, silver rear patch, rear pocket stitching, and deluxe zipper. Of course, this American made five pocket jean has our trademark gusset sewn into the crotch. (more...)
Regular Fit W29-46
A classic American made five pocket jean with our trademark gusset sewn into the crotch. Available in 2 finishes: Industrial Blue (new for 2012!) and Stonewashed. (more...)
Relaxed Fit W29-42
A Relaxed Fit American made five pocket jean with our trademark gusset sewn into the crotch. Available in 2 finishes: Industrial Blue (new for 2012!) and Stonewashed. (more...)
Defender Motorcycle Jean W29-44
Now in Blue and Black! The USA-made Defender jean covers you where it counts, yet is so comfortable you may forget you're wearing abrasion protection. That's because only Defender has flexible woven Kevlar in the seat, hips, and knees, and our trademark gusset in the crotch. (more...)
Women's Classic Relaxed Stonewashed
A classic American made five pocket jean made for women with our trademark gusset sewn into the crotch. (more...)
Shop for: Men's | Women's | Big Men's | Clearance
Experience Great Customer Service
Thanks to our many web customers, we have earned a top service award,
based on your feedback, as tabulated by Yahoo!
Phone: 1-888-848-7738 (1-888-8GUSSET), or 1-931-670-3589.
We're now shipping to Canada (Click here for details).










